As small business advisors, we want to have good chemistry with our clients to help build trusted relationships.

It can be a challenge to engage with clients with different personalities, communication styles, and mindsets.

However, the real problem is that we can tend to put more attention on the business problem and less on the personal relationship.

The truth is that building good relationships requires hard work.

That’s why we need an intentional and systematic approach to make sure we establish rapport with new clients every time.