As small business advisors we want to maintain long-term relationships with our clients, so we can make lasting impact.

One challenge many advisors experience is that clients engage for a while, but then they don’t come back and stop responding. However the real problem is that we see this as a lack of interest when it may be lack of focus.

The truth is that entrepreneurs are busy and can easily be distracted.

That is why the way to make clients come back is to shift our attention from merely enhancing their business to also excite their minds and engage their hearts.