As small business advisors we want to hold the highest standards of ethics for any client regardless of their literacy, gender, cultural or ethnic background.

It can be a challenge to find ways to bring these decent ideals into the daily interactions with clients.

However the real problem might be that we see ethics and inclusion as something philosophical rather than something practical.

The truth is that staying true to your principles requires more than confirming a written code of conduct.

That’s why we need to bring in more statements and questions relating to ethics and inclusion in our daily conversations with clients.